10 |Audiobook: Names Which Have Become Descriptive or Distinctive (How to Trademark a Name? - Chapter 9)
Update: 2018-10-12
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Chapter 9: Names can become descriptive, or generic, once they evolve into a commonly used term or way of describing a particular service or product. That’s when they are vulnerable to losing the protection of trademark law. This is sometimes referred to as genericide and can be a significant blow for trademark owners, as it means they can no longer enforce their rights in the name.
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